Who we are
Why we exist
What we do
How we work
Rules & rituals
Motion-blurred landscape photographed from a moving vehicle, dark trees against a pale skyMotion-blurred landscape photographed from a moving vehicle, dark trees against a pale sky

The CREATIVE
communications
agency

Built for the way INFLUENCE actually works

We earn attention for brands through bold, original ideas with sharp editorial instinct. Work we call Surface WorthyTM.

Landing coverage in the media people read and watch, the social channels they endlessly scroll and the AI systems gradually replacing traditional search.

We're here for the Age of Answers.

Surface WorthyTM

Ideas with enough originality, credibility and cultural instinct to earn their way into the places that influence people: journalism, culture, social conversation and the AI systems that now scrape those sources.

The Age of Answers

Our shorthand for the shift from people searching to people asking. Increasingly people are asking AI tools to explain, compare and recommend things, and those answers are shaped by editorial sources, cultural signals and coverage. Our proposition is built around helping brands show up in those answers.

Press & opinion

Five things I’ve banned in my new creative business

Creative moment
Knock Founder Kat Thomas headshot
Press & opinion
Knock Founder Kat Thomas headshot

Bottega Veneta’s creative epitomises ‘quiet luxe’.

Creative moment
Knock Founder Kat Thomas and Common Interest founder Anthony Freedman
Press & opinion
Knock Founder Kat Thomas and Common Interest founder Anthony Freedman

Common Interest backs new venture led by One Green Bean founder Kat Thomas

Creative moment
Serena Williams med-health partnership campaign image
Press & opinion
Serena Williams med-health partnership campaign image

Serena, GLP-1s and the creative tension: three lense...

Creative moment
The Ordinary egg box
Press & opinion
The Ordinary egg box

What the cluck? The Ordinary skincare brand sells eggs, but why?

Creative moment
Motion-blurred figure walks past a young man sitting on his phone outside a lit street food stall at nightBlurred figures dancing at a party, lit by red and orange light in the foreground, with a person in the background lit in blueMotion-blurred shot of a subway train passing through a station, lit carriage windows streaking pastMotion-blurred figure walks past a young man sitting on his phone outside a lit street food stall at nightBlurred figures dancing at a party, lit by red and orange light in the foreground, with a person in the background lit in blueMotion-blurred shot of a subway train passing through a station, lit carriage windows streaking past
01

AI is
CHANGING
search behaviours

Most PR agencies have licensed an AI tool and carried on as before. We started differently. Knock Three Times was built from scratch for the AI era and we’re committed to moving with it, not chasing it. Our capabilities and efficiencies are supercharged by it, and we’re open about that.

We use AI where it makes sense. But never to generate ideas. Originality is the one thing AI, trained on what already exists, will never master. That part stays human. At least on our watch.

02

EDITORIAL is key
to this new era

We combine creative thinking with a deep understanding of how stories travel today. Through journalism. Through culture. Through the tech platforms and social channels that now have a big hand in shaping what people think, feel, trust and choose.

03

ORIGINALITY
cuts through

In a world shaped by algorithms and automation, only work with real originality and cultural instinct travels.

That’s what makes it Surface WorthyTM. It's what gets seen, shared and trusted.

We handle all aspects of earned-first brand communications. Our expertise spans a number of areas:

Creative campaigns

Original, culturally-led ideas built to earn their way into the conversation and deliver impact.

AI visibility

Ensuring your brand’s stories surface in the machine answers shaping opinion in the Age of Answers.

Media relations

Editorial relationships and storytelling that lands coverage where it matters.

Social media strategy

Platform-native thinking that builds presence and drives engagement.

Influencer and creator

Working with the right voices in the right way, when they're the best route to build credibility and reach.

Brand and cultural strategy

Understanding how your brand contributes to and shows up in culture.

Newsjacking and cultural moments

Moving fast and being opportunistic when the moment demands it.

Our three-step process for Surface WorthyTM results

01

Audit

We take a scientific read of your footprint in LLMs

02

Architect

We build strategies to influence media and machines

03

Readiness

We optimise media materials for coverage and AI visibility

We skip the singing. We never skip the cake.

01

If you're in the meeting, your voice should be heard. Same goes for your opinion.

02

Lunch is a cultural institution. Food and conversation are work. Treat them accordingly.

03

We promote people through impact, not tenure.

04

Creativity is a team sport.

05

Remote works. But there's something that happens when good people are in the same room not sat on a Zoom link.

06

We wave at the end of video calls like it’s the 1800s and a big ship is leaving harbour.

07

Write it down or record it. Then you’ll remember it.

08

We celebrate wins. Ours, our clients', each other's. Any excuse, frankly.

09

We don't show clients our first ideas. We show them our best ones. Respectful timelines allow us to do this.

10

Dogs in the office aren't a perk. They're a business decision.

11

Senior people do the senior work. That's not a radical idea, but it should be.

12